Customer Loyalty: –
These days’ buyers are getting very conscious about the environmental issues and they select the items very carefully to purchase. They consider a lot of different things before making a buying decision in one’s favor. One of the most important things in those considerations is that whether the packaging of an item is eco-friendly or not. Most of the buyers prefer to purchase those items these days which are packed in environment-friendly and recyclable packing boxes. They are very well aware of the fact that the products produced by different brands nowadays are of the same quality so there is nothing to worry about their quality standards. What makes them better and superior in their opinion are their packaging styles and ways.
If a brand is using cardboard or plastic made boxes which are eco-friendly in nature and can easily be recyclable will be the first preference of most buyers to buy that product in comparison to the one who is using metal or glass packing boxes. Customers are the biggest assets and strength of any company and to keep them happy and satisfied is always been their first priority. Therefore, it becomes necessary for today’s manufacturers that they use recyclable and biodegradable materials in the making of their goods packaging. This keeps their buyers satisfied and happy in all respects and with that, it keeps them loyal to their favorite brands because they feel that they care about their feelings and thoughts.
High Competition Market: –
The level of a competition in the market is increased to a great extent in today’s modernized world. Different companies and brands are introducing same type and quality of products in the market which makes it very tough for smaller companies to compete in the market and keep hold of their market shares. This has forced them to do cost cutting in different departments and packaging department is on the top of the list of most companies. They are looking for cost-effective and economical packing solutions
for their goods which help them in saving their finances to invest them in other departments of the company to increase their sales and profit margins. For this purpose, the modern-day building materials such as cardboard and plastic provide them the best solution to their problem. These materials are easily available in the market at very cheap prices and the resources required to mold them into effective and efficient packing boxes also cost very little. Even the companies with small budgets can afford these boxes very easily and can compete with their rivals on equal grounds. This will help them to maintain their market share and constant market growth.
Government Policies: –
In some parts of the world, governments have implemented such policies that bound the companies to use only eco-friendly and recyclable packing for some specific items due to some health issues and environmental problems. In that scenario, companies are forced to look for eco-friendly packaging solutions for their products if they want to sustain their businesses in those parts of the world. The polythene bags are banned in few countries because they are not very safe and hygienic especially if someone is using them to pack the food items. Their alternatives are found in the shape of recyclable plastic boxes or Kraft paper bags. Companies are adopting these new solutions very quickly because they are not only eco-friendly but they are very economical as well. Governments are promoting such things as well and support those companies in generating their businesses who are following their environmental policies positively. This is why it becomes a necessary need of many makers nowadays to use environment-friendly and recyclable packaging for their valuable goods.
Customer’s Emotional Attachments: –
It is been observed that some customers are emotionally attached to the attributes and features of their favorite brand’s goods packaging. They keep a very close eye on their activities and if they find them involved in some unhealthy activities, it harms their feelings and they stop buying their products. For example, if they find them using packaging which is unhealthy and harmful for the environment, it impacts negatively on their minds and they may switch to the other brands who are selling the same kind of goods in healthy and recyclable packing. In today’s world, it is very important for the brands and top companies to take care of their customer’s emotions and feelings. Happy customers mean more business and bigger profit margins. They must adopt such packing ways that keep their buyers happy and satisfied so that they can buy their items with confidence and surety that they are not buying anything wrong or harmful. This is why nowadays most of the makers have moved on to the new building materials like cardboard and plastic to create their goods packing boxes and leave the old materials like glass and metal behind. These new solutions are not only environment-friendly but they also remain very easy on the pockets of the makers which make them the first choice.
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